Danish brewer Carlsberg signed a joint venture with Thailand\'s Singha Corporation, its second attempt to establish a footprint in the country, as it shifts its focus from sluggish growth in Europe to fast-growing Asian markets.
The world\'s fourth-largest brewer said, on Friday, Singha will sell Carlsberg\'s international brands and launch Singha beer outside Thailand.
\"This is a perfect co-operation which can really accelerate our growth in the Thai market,\" Carlsberg\'s Chief Executive Jorgen Buhl Rasmussen said, adding Carlsberg had no plans to buy the Singha Corporation group.
The deal comes on the same day the world\'s third largest brewer Heineken NV won full control of Asia Pacific Breweries (APB), maker of Tiger beer, in a S$7.9 billion (US$6.4 billion) deal which boosts its presence in southeast Asia.
The world\'s fourth-largest brewer said, on Friday, Singha will sell Carlsberg\'s international brands and launch Singha beer outside Thailand.
\"This is a perfect co-operation which can really accelerate our growth in the Thai market,\" Carlsberg\'s Chief Executive Jorgen Buhl Rasmussen said, adding Carlsberg had no plans to buy the Singha Corporation group.
The deal comes on the same day the world\'s third largest brewer Heineken NV won full control of Asia Pacific Breweries (APB), maker of Tiger beer, in a S$7.9 billion (US$6.4 billion) deal which boosts its presence in southeast Asia.