Air New Zealand has appointed Joint to manage project work in United Kingdom and Germany. The firm aims at moving from a retainer agency model to a project-led approach.
Appointment of Joint is mainly to establish a cross-channel brand response campaign, supporting the airline\'s service between London Heathrow and Los Angeles.
Brand manager for Western markets, John Wilhelm, said, “Joint offers a tremendous wealth of strategic and creative expertise across their four founding partners with a start-up mentality and a like-minded nimble approach to their business model.â€
Wilhelm said, “Albion has done a great job in helping us to bring to life the fun, liberating side of our brand in our local market campaigns and we’ll be looking to build on that innovative spirit in our work with Joint.â€
Appointment of Joint is mainly to establish a cross-channel brand response campaign, supporting the airline\'s service between London Heathrow and Los Angeles.
Brand manager for Western markets, John Wilhelm, said, “Joint offers a tremendous wealth of strategic and creative expertise across their four founding partners with a start-up mentality and a like-minded nimble approach to their business model.â€
Wilhelm said, “Albion has done a great job in helping us to bring to life the fun, liberating side of our brand in our local market campaigns and we’ll be looking to build on that innovative spirit in our work with Joint.â€