Eratat Lifestyle Limited announced that it has received confirmed sales orders for Spring/Summer 2012, amounting to RMB380 million (US$59.71m). The orders will be delivered from January to June 2012.
As part of the Group\'s strategy to grow ERATAT Brand image, products and pricing, the proportion of higher margin apparel sales continues to grow via footwear sales.
Eratat also launched its in-house retail management training academy to provide formalized retail management and service training to its distributors, retailers and sales staff so as to further establish Eratat as a premium label.
As part of the Group\'s strategy to grow ERATAT Brand image, products and pricing, the proportion of higher margin apparel sales continues to grow via footwear sales.
Eratat also launched its in-house retail management training academy to provide formalized retail management and service training to its distributors, retailers and sales staff so as to further establish Eratat as a premium label.